Rexel launches faster, more responsive mobile app to put more power in installers’ pockets
Rexel is rolling out a faster and more powerful mobile app in Australia, following launches in France, Austria, UK, the Netherlands and Sweden. This “pocket toolbox” enables installers to consult and order the products they need three times faster than before, thanks to new features, like image-based product recommendations and smart reordering.
More powerful features…
Designed for small and medium installers working on construction sites or facility management systems, Rexel’s new app speeds up access to product information and purchases, helping users make informed decisions and save time on the job.
These new features include:
- Image-based product recommendations enabling installers to submit a photo of an electrical panel and visualize related products*
- A repeat purchase assistant displaying past purchases by product category
- Quick-access buttons to essential features (“Find a product,” “My orders”, “My quotes”, etc.) from the home screen
- A more powerful product search engine
- Auto log-in for fast, secure access to a user’s account
…For an improved customer experience
Available anytime, anywhere from a mobile phone or tablet, this new native app was developed by Rexel’s R&D and software development teams in response to customer feedback.
Guillaume Dubrule, Rexel’s Chief Digital & Marketing Officer, commented, “We want to enhance the user experience across all our online and offline touchpoints to help customers build their businesses. This new app puts the best tools in installers’ pockets, enabling them to access Rexel’s expertise fast and at their convenience.”
To gather, analyze and interpret feedback from customers, Rexel has since several years a Voice of Customer team. “This team plays a crucial role in improving customers’ experience by helping us understand their evolving needs and preferences. Our new mobile app, offering fast and intuitive mobile access to our products, is concrete proof of our customer-centric approach,” concluded Guillaume Dubrule.
*available only in France
